# 30-Day Launch Metrics

Track key growth metrics for the first 30 days after public launch.

---

## Targets from Playbook

| Metric | Week 1 | Week 2 | Week 3 | Week 4 |
|--------|--------|--------|--------|--------|
| Stars | 150-400 | 400-800 | 800-1,200 | 1,200-2,000 |
| Forks | 15-40 | 40-80 | 80-120 | 120-200 |
| Contributors | 1-3 | 3-8 | 8-15 | 15-25 |
| Unique Visitors | 500-1,000 | 1,000-2,500 | 2,000-4,000 | 3,000-6,000 |
| Clones | 50-150 | 150-400 | 300-700 | 500-1,000 |
| Issues Opened | 5-15 | 15-30 | 25-50 | 40-75 |
| PRs Opened | 1-5 | 5-15 | 10-25 | 20-40 |
| Awesome List PRs Accepted | 0-1 | 1-2 | 2-4 | 3-6 |

---

## Daily Actuals

| Date | Day | Stars | Forks | Contributors | Unique Visitors | Clones | Issues | PRs | Notes |
|------|-----|-------|-------|--------------|-----------------|--------|--------|-----|-------|
| | 1 | | | | | | | | Launch day |
| | 2 | | | | | | | | |
| | 3 | | | | | | | | |
| | 4 | | | | | | | | |
| | 5 | | | | | | | | |
| | 6 | | | | | | | | |
| | 7 | | | | | | | | End of Week 1 |
| | 8 | | | | | | | | |
| | 9 | | | | | | | | |
| | 10 | | | | | | | | |
| | 11 | | | | | | | | |
| | 12 | | | | | | | | |
| | 13 | | | | | | | | |
| | 14 | | | | | | | | End of Week 2 |
| | 15 | | | | | | | | |
| | 16 | | | | | | | | |
| | 17 | | | | | | | | |
| | 18 | | | | | | | | |
| | 19 | | | | | | | | |
| | 20 | | | | | | | | |
| | 21 | | | | | | | | End of Week 3 |
| | 22 | | | | | | | | |
| | 23 | | | | | | | | |
| | 24 | | | | | | | | |
| | 25 | | | | | | | | |
| | 26 | | | | | | | | |
| | 27 | | | | | | | | |
| | 28 | | | | | | | | End of Week 4 |
| | 29 | | | | | | | | |
| | 30 | | | | | | | | 30-day mark |

---

## Weekly Summary

| Week | Stars (Total) | Stars (Delta) | Forks (Total) | Forks (Delta) | Contributors | Top Referrer | Notes |
|------|--------------|---------------|---------------|----------------|--------------|-------------|-------|
| 1 | | | | | | | |
| 2 | | | | | | | |
| 3 | | | | | | | |
| 4 | | | | | | | |

---

## Traffic Sources

Track where visitors come from (GitHub Insights > Traffic):

| Source | Week 1 | Week 2 | Week 3 | Week 4 |
|--------|--------|--------|--------|--------|
| GitHub Search | | | | |
| Direct / Bookmark | | | | |
| Reddit | | | | |
| Twitter/X | | | | |
| Hacker News | | | | |
| Awesome Lists | | | | |
| LinkedIn | | | | |
| Other | | | | |

---

## Content & Outreach Tracking

| Action | Date | Platform | Link | Engagement | Notes |
|--------|------|----------|------|------------|-------|
| Launch post | | Reddit r/cybersecurity | | | |
| Launch post | | Reddit r/netsec | | | |
| Launch post | | Hacker News | | | |
| Launch tweet | | Twitter/X | | | |
| LinkedIn post | | LinkedIn | | | |
| awesome-cybersecurity-agentic-ai PR | | GitHub | | | |
| awesome-ai-security PR | | GitHub | | | |
| awesome-security PR | | GitHub | | | |
| Demo video 1 | | YouTube | | | |
| Demo video 2 | | YouTube | | | |
| Demo video 3 | | YouTube | | | |

---

## Milestones

| Milestone | Target Date | Actual Date | Notes |
|-----------|------------|-------------|-------|
| First external star | Day 1 | | |
| First external fork | Day 1-2 | | |
| 100 stars | Week 1 | | |
| First external issue | Week 1 | | |
| First external PR | Week 1-2 | | |
| First awesome list acceptance | Week 2 | | |
| 500 stars | Week 2-3 | | |
| First external contributor merged | Week 2-3 | | |
| 1,000 stars | Week 3-4 | | |
| Featured in newsletter/blog | Week 2-4 | | |
| Conference talk accepted | Month 2+ | | |

---

## How to Collect Metrics

- **Stars/Forks:** GitHub repo page or `gh api repos/mukul975/Anthropic-Cybersecurity-Skills`
- **Unique Visitors/Clones:** GitHub Insights > Traffic (Settings > Insights, requires admin)
- **Referrers:** GitHub Insights > Traffic > Referring sites
- **Issues/PRs:** GitHub Issues/PR tabs or `gh issue list` / `gh pr list`
- **Contributors:** `git shortlog -sn --all` or GitHub Insights > Contributors