linkedin skills

context/brand-voice.md

@@ -0,0 +1,40 @@
+# Brand Voice Profile
+
+## Language
+Default: English
+
+## Outreach Goal
+Start a relevant conversation with qualified prospects and move to a short discovery call when fit is clear.
+
+## What This Voice Sounds Like
+Direct and specific. Signal-first, no generic flattery, no hard pitch in first touch.
+Messages should feel written for one person, not copied for many.
+
+## Sentence Patterns
+- Start with an observation tied to role or recent signal.
+- Keep 2-3 short sentences.
+- Ask at most one question.
+
+## Opening Style
+Use role/company context immediately.
+Example: "Noticed your work on growth at [Company] and your focus on [signal]."
+
+## Question Rules
+- Max questions per message: 1
+- Question style: one low-friction, open-ended question
+
+## Phrases to Use
+- "noticed your work on..."
+- "curious how you're approaching..."
+- "open to a quick exchange?"
+
+## Phrases to Never Use
+- "I came across your profile" (generic)
+- "just checking in" (no value)
+- "circle back" (template language)
+
+## Formatting Rules
+- Message length: under 300 characters
+- No em dash
+- No line breaks in one message
+- No immediate CTA to book in the first touch