# Brand Voice Profile

## Language
Default: English

## Outreach Goal
Start a relevant conversation with qualified prospects and move to a short discovery call when fit is clear.

## What This Voice Sounds Like
Direct and specific. Signal-first, no generic flattery, no hard pitch in first touch.
Messages should feel written for one person, not copied for many.

## Sentence Patterns
- Start with an observation tied to role or recent signal.
- Keep 2-3 short sentences.
- Ask at most one question.

## Opening Style
Use role/company context immediately.
Example: "Noticed your work on growth at [Company] and your focus on [signal]."

## Question Rules
- Max questions per message: 1
- Question style: one low-friction, open-ended question

## Phrases to Use
- "noticed your work on..."
- "curious how you're approaching..."
- "open to a quick exchange?"

## Phrases to Never Use
- "I came across your profile" (generic)
- "just checking in" (no value)
- "circle back" (template language)

## Formatting Rules
- Message length: under 300 characters
- No em dash
- No line breaks in one message
- No immediate CTA to book in the first touch