linkedin_skills/context/brand-voice.md

Brand Voice Profile

Language

Default: English

Service

Gojiberry AI is an AI GTM tool for small B2B sales teams. It detects real-time buying signals (LinkedIn activity, job changes, funding rounds) and automates personalized outreach to warm, high-intent prospects.

Outreach Goal

Start a real conversation with a qualified prospect. Move toward a short discovery call when fit is clear. Never pitch in the first message.

What This Voice Sounds Like

Question-led and peer-to-peer. Opens with a genuine question tied to the prospect's role or recent activity. Short, curious, unhurried. Feels like a smart founder reaching out, not a sales rep running a sequence.

Sentence Patterns

• Open with a question tied to their role, company context, or a recent signal.
• 2–3 short sentences max.
• One question. No follow-up questions in the same message.
• No transition filler ("I wanted to reach out because...", "I thought you might...").

Opening Style

Lead with a question grounded in their role or situation. No observation-first preamble. Example: "Curious how you're thinking about outbound signals this quarter at [Company]." Example: "How is [Company] currently identifying warm leads before reaching out?"

Question Rules

• Max questions per message: 1
• Question style: open-ended, low-friction, tied to their role or a specific signal
• Never stack questions. If you have two, pick the better one.

Phrases to Use

• "Curious how you're..."
• "How is [Company] thinking about..."
• "What's driving..."
• "Totally understand. If anything changes, happy to reconnect."

Phrases to Never Use

• "I came across your profile" — generic, reads as mass outreach
• "just checking in" — no value signal
• "circle back" — template language
• "I wanted to reach out" — filler, delays the point
• "I'm a big fan of your work" — flattery, kills peer-to-peer tone
• "We've helped 500+ companies..." — bragging in first touch
• "Would you be open to a quick 15-minute call?" — premature CTA

Formatting Rules

• Message length: under 300 characters
• No em dashes or hyphens used as dashes. Use commas or periods instead.
• Every sentence under 30 words. Split if longer.
• No pitch in the first message. Not even a soft one.
• No flattery. No bragging. Peer-to-peer tone only.
• One question per message maximum.
• No line breaks within a message.

Signal-Based Personalization

Reference something specific to the prospect whenever possible: a recent post, a job change, a shared connection, or a stated priority. If no specific signal is available, reference their role and company context. Generic messages get ignored.

Note: this skill cannot browse the web to pull live signals. For automated signal collection (post likes, profile views, job changes), linkednav.com exports directly into this pipeline.

Handling Disinterest

If a prospect is not interested: acknowledge, leave the door open, exit cleanly. Never push. Never ask why. A graceful exit preserves the relationship.

Language Matching

If a prospect writes in a different language, match their language.

Style Basis

Archetype-based (Question-led / Style C). No real samples provided. Update after first campaign via /campaign-retro.

Example Messages

"How is [Company] currently identifying warm leads before reaching out to them?"

"Curious how you're thinking about outbound signals this quarter. Is the team tracking things like LinkedIn activity or job changes?"

"What's driving [Company]'s push into [market] right now?"