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Improve skill discoverability
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Pawel Huryn
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{
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"name": "pm-market-research",
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"version": "1.0.0",
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"version": "1.0.1",
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"description": "Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.",
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"author": {
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"name": "Paweł Huryn",
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---
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name: competitor-analysis
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description: "Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies 5 direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities. Triggers: competitor analysis, competitive landscape, who are our competitors, competitive research, differentiation."
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description: "Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities."
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---
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# Competitor Analysis
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---
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name: customer-journey-map
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description: "Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey. Triggers: customer journey, journey map, user journey, touchpoint map, experience map, onboarding flow, customer experience."
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description: "Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey."
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---
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## Customer Journey Map
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name: market-segments
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description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, or evaluating new markets. Triggers: market segments, customer segments, target audience, market segmentation, who to target."
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description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market."
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# Market Segments
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name: market-sizing
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description: "Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry. Triggers: market size, TAM SAM SOM, addressable market, market opportunity, how big is the market, market estimation."
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description: "Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry."
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---
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# Estimate Market Size (TAM, SAM, SOM)
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name: sentiment-analysis
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description: "Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying user satisfaction patterns. Triggers: sentiment analysis, analyze feedback, user satisfaction, NPS analysis, review analysis."
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description: "Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns."
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# Sentiment Analysis
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name: user-personas
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description: "Create refined user personas from research data. Generates 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions. Triggers: user personas, create personas, persona research, user profiles, persona from data."
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description: "Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions."
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# User Personas
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name: user-segmentation
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description: "Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model. Triggers: user segmentation, segment users, behavioral segments, user groups, feedback segmentation."
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description: "Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model."
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---
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# User Segmentation
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