Files
Pawel Huryn 8202bdd7f1 Release v2.0.0: add pm-ai-shipping plugin, red-team execution skill, refresh README
New
- pm-ai-shipping (9th plugin) — AI Shipping Kit: document a vibe-coded app, audit
  security/performance against intended behavior, map test coverage, and compile a
  reviewer-ready shipping packet (2 skills, 5 commands).
- pm-execution: strategy-red-team skill + /red-team-prd command (now 16 skills, 11 commands).

Changed
- Bump all versions 1.0.1 -> 2.0.0 (marketplace.json + all 9 plugin.json) in lockstep.
- README: new plugins.png hero + examples.png in "How It Works"; counts updated to
  9 plugins / 68 skills / 42 commands across tagline, install block, and per-plugin sections.
- CLAUDE.md: 9-plugin structure, plugin table, and version note updated.

Validator: 9 plugins, 68 skills, 42 commands, 110 components, 0 warnings.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
2026-06-05 18:49:54 +02:00
..
2026-03-02 00:36:23 +01:00
2026-03-03 08:38:42 +01:00

pm-go-to-market

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

Skills (6)

  • beachhead-segment — Identify the first beachhead market segment for a product launch.
  • competitive-battlecard — Create sales-ready competitive battlecards comparing your product against a specific competitor.
  • growth-loops — Identify growth loops (flywheels) for sustainable traction.
  • gtm-motions — Identify the best GTM motions and tools.
  • gtm-strategy — Create a go-to-market strategy for a product launch covering marketing channels, messaging, success metrics, and launch plan.
  • ideal-customer-profile — Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.

Commands (3)

  • /pm-go-to-market:battlecard — Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies.
  • /pm-go-to-market:growth-strategy — Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies.
  • /pm-go-to-market:plan-launch — Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan.

Author

Paweł Huryn — The Product Compass Newsletter

License

MIT