pm-skills/pm-go-to-market

pm-go-to-market

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

Skills (6)

• beachhead-segment — Identify the first beachhead market segment for a product launch.
• competitive-battlecard — Create sales-ready competitive battlecards comparing your product against a specific competitor.
• growth-loops — Identify growth loops (flywheels) for sustainable traction.
• gtm-motions — Identify the best GTM motions and tools.
• gtm-strategy — Create a go-to-market strategy for a product launch covering marketing channels, messaging, success metrics, and launch plan.
• ideal-customer-profile — Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.

Commands (3)

• /pm-go-to-market:battlecard — Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies.
• /pm-go-to-market:growth-strategy — Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies.
• /pm-go-to-market:plan-launch — Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan.

Author

Paweł Huryn — The Product Compass Newsletter

License

MIT