pm-skills/pm-market-research

pm-market-research

Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

Skills (7)

• competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
• customer-journey-map — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
• market-segments — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
• market-sizing — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
• sentiment-analysis — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
• user-personas — Create refined user personas from research data.
• user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs.

Commands (3)

• /pm-market-research:analyze-feedback — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights.
• /pm-market-research:competitive-analysis — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities.
• /pm-market-research:research-users — Comprehensive user research — build personas, segment users, and map the customer journey from research data.

Author

Paweł Huryn — The Product Compass Newsletter

License

MIT