pm-skills/pm-data-analytics/commands/analyze-cohorts.md

description, argument-hint

description	argument-hint
Perform cohort analysis on user data — retention curves, feature adoption, and engagement trends	<data file or description of what to analyze>

/analyze-cohorts -- Cohort Analysis

Analyze user retention and engagement patterns by cohort. Upload your data or describe what you need, and get retention curves, feature adoption trends, and actionable insights.

Invocation

/analyze-cohorts [upload a CSV of user activity data]
/analyze-cohorts Monthly retention for users who signed up in Jan-Jun, grouped by acquisition channel
/analyze-cohorts Help me set up a cohort analysis for our onboarding redesign

Workflow

Step 1: Accept Data or Define Analysis

Two paths:

• With data: User uploads a CSV/spreadsheet with user-level data (user_id, signup_date, activity_date, event_type, etc.)
• Without data: User describes the analysis they need → generate the SQL query and analysis framework

Step 2: Define Cohorts

Ask:

• What defines a cohort? (signup week/month, acquisition channel, plan tier, first feature used)
• What is the retention event? (login, core action, any activity, purchase)
• What time granularity? (daily, weekly, monthly)
• What time range?

Step 3: Analyze

Apply the cohort-analysis skill:

If data is provided:

• Process the data using Python (pandas) to create cohort tables
• Calculate retention rates per cohort per period
• Generate retention curves
• Identify patterns: improving/declining cohorts, seasonal effects, anomalies
• Compare feature adoption across cohorts

If describing an analysis:

• Design the cohort analysis framework
• Generate SQL queries to extract the data
• Create a template spreadsheet for the analysis
• Define the metrics and visualization approach

Step 4: Generate Report

## Cohort Analysis: [Description]

**Date**: [today]
**Cohort definition**: [e.g., signup month]
**Retention event**: [e.g., completed a project]
**Granularity**: [weekly/monthly]

### Retention Table
| Cohort | Size | Week 1 | Week 2 | Week 3 | ... | Week 12 |
|--------|------|--------|--------|--------|-----|---------|

### Key Findings
1. **[Finding]** — [supporting data]
2. ...

### Cohort Comparison
- **Best-performing cohort**: [which, why]
- **Worst-performing cohort**: [which, why]
- **Trend**: [improving/declining/stable over time]

### Retention Benchmarks
| Period | Your Rate | Industry Benchmark | Gap |
|--------|----------|-------------------|-----|

### Recommendations
1. [What to investigate or change based on findings]
2. ...

### Follow-Up Queries
[SQL queries for deeper investigation]

If data was provided, save analysis as both markdown report and CSV/spreadsheet.

Step 5: Offer Next Steps

• "Want me to segment this further by another dimension?"
• "Should I set up metrics alerts based on these retention thresholds?"
• "Want me to design experiments to improve retention for the weakest cohort?"

Notes

• Cohort analysis is only as good as the retention event definition — push for a meaningful action, not just "logged in"
• Early cohorts often look different due to founding user bias — note this when comparing
• If retention is calculated using a Python script, save the script so the user can re-run with new data
• Seasonal effects can masquerade as trends — flag if cohort differences might be calendar-driven