pm-skills/pm-data-analytics/commands/analyze-test.md

description, argument-hint

description	argument-hint
Analyze A/B test results — statistical significance, sample size validation, and ship/extend/stop recommendations	<test results as data, screenshot, or description>

/analyze-test -- A/B Test Analysis

Evaluate experiment results with statistical rigor and translate findings into a clear product decision: ship, extend, or stop.

Invocation

/analyze-test Control: 4.2% conversion (n=5000), Variant: 4.8% conversion (n=5100)
/analyze-test [upload a CSV of test results]
/analyze-test [screenshot from your experimentation platform]

Workflow

Step 1: Accept Test Data

Accept in any format:

• Summary statistics (conversion rates, sample sizes per variant)
• Raw event data (CSV with user_id, variant, converted, timestamp)
• Screenshot from an experimentation platform (Optimizely, LaunchDarkly, etc.)
• Description of the experiment and results

Step 2: Validate Test Design

Before analyzing results, check:

• Was sample size sufficient? (run a power analysis)
• Was the test run long enough? (capture weekly cycles, minimum 1-2 business cycles)
• Was randomization clean? (check for sample ratio mismatch)
• Were there any external factors during the test period?

Flag issues if found — results from a flawed test can be misleading.

Step 3: Analyze Results

Apply the ab-test-analysis skill:

• Statistical significance: Calculate p-value and confidence interval
• Effect size: Absolute and relative difference between variants
• Practical significance: Is the effect large enough to matter for the business?
• Confidence interval: What's the range of plausible true effects?
• Segment analysis: If data allows, check for differential effects by user segment

Step 4: Generate Analysis

## A/B Test Analysis: [Test Name]

**Date**: [today]
**Test duration**: [X days/weeks]
**Total sample**: [N users]

### Results Summary
| Variant | Sample | Metric | Rate | 95% CI |
|---------|--------|--------|------|--------|
| Control | [n] | [metric] | [X%] | [X% - Y%] |
| Variant | [n] | [metric] | [X%] | [X% - Y%] |

### Statistical Analysis
- **Relative lift**: [+X%] ([CI range])
- **P-value**: [X]
- **Statistically significant**: [Yes/No] at 95% confidence
- **Minimum detectable effect**: [X%] (what the test was powered to detect)

### Sample Size Check
- **Required sample**: [N] per variant (for [X%] MDE at 80% power)
- **Actual sample**: [N] per variant
- **Verdict**: [Sufficiently powered / Underpowered / Overpowered]

### Decision

**Recommendation: [SHIP / EXTEND / STOP]**

[Clear explanation of why, considering both statistical and practical significance]

### Business Impact Estimate
If shipped to 100% of users:
- **Expected impact**: [metric change per month/quarter]
- **Revenue impact**: [if applicable]
- **Confidence**: [How certain we are about this estimate]

### Caveats
- [Any concerns about the test validity]
- [Segments where results differ]
- [Novelty effects or other biases to consider]

### Follow-Up
- [What to test next based on learnings]
- [Monitoring plan if shipping the variant]

Step 5: Offer Next Steps

• "Want me to design a follow-up experiment based on these findings?"
• "Should I run the analysis for specific segments?"
• "Want me to generate the SQL to monitor this metric post-launch?"

Notes

• Statistical significance ≠ practical significance — a 0.1% lift can be significant with enough data but not worth shipping
• Always check for sample ratio mismatch before trusting results
• Novelty effects can inflate short-term results — recommend monitoring for 2-4 weeks post-launch
• If the test is underpowered, the right answer is usually "extend" not "no effect"
• For revenue metrics, use confidence intervals to estimate best-case and worst-case business impact
• If data is provided as CSV, generate the full analysis using Python with scipy.stats