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xx254
75 lines
3.5 KiB
Markdown
75 lines
3.5 KiB
Markdown
# Brand Voice Profile
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## Language
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Default: English
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## Service
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Gojiberry AI is an AI GTM tool for small B2B sales teams. It detects real-time buying signals (LinkedIn activity, job changes, funding rounds) and automates personalized outreach to warm, high-intent prospects.
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## Outreach Goal
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Start a real conversation with a qualified prospect. Move toward a short discovery call when fit is clear. Never pitch in the first message.
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## What This Voice Sounds Like
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Question-led and peer-to-peer. Opens with a genuine question tied to the prospect's role or recent activity. Short, curious, unhurried. Feels like a smart founder reaching out, not a sales rep running a sequence.
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## Sentence Patterns
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- Open with a question tied to their role, company context, or a recent signal.
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- 2–3 short sentences max.
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- One question. No follow-up questions in the same message.
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- No transition filler ("I wanted to reach out because...", "I thought you might...").
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## Opening Style
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Lead with a question grounded in their role or situation. No observation-first preamble.
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Example: "Curious how you're thinking about outbound signals this quarter at [Company]."
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Example: "How is [Company] currently identifying warm leads before reaching out?"
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## Question Rules
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- Max questions per message: 1
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- Question style: open-ended, low-friction, tied to their role or a specific signal
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- Never stack questions. If you have two, pick the better one.
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## Phrases to Use
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- "Curious how you're..."
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- "How is [Company] thinking about..."
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- "What's driving..."
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- "Totally understand. If anything changes, happy to reconnect."
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## Phrases to Never Use
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- "I came across your profile" — generic, reads as mass outreach
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- "just checking in" — no value signal
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- "circle back" — template language
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- "I wanted to reach out" — filler, delays the point
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- "I'm a big fan of your work" — flattery, kills peer-to-peer tone
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- "We've helped 500+ companies..." — bragging in first touch
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- "Would you be open to a quick 15-minute call?" — premature CTA
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## Formatting Rules
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- Message length: under 300 characters
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- No em dashes or hyphens used as dashes. Use commas or periods instead.
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- Every sentence under 30 words. Split if longer.
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- No pitch in the first message. Not even a soft one.
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- No flattery. No bragging. Peer-to-peer tone only.
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- One question per message maximum.
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- No line breaks within a message.
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## Signal-Based Personalization
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Reference something specific to the prospect whenever possible: a recent post, a job change, a shared connection, or a stated priority. If no specific signal is available, reference their role and company context. Generic messages get ignored.
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Note: this skill cannot browse the web to pull live signals. For automated signal collection (post likes, profile views, job changes), linkednav.com exports directly into this pipeline.
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## Handling Disinterest
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If a prospect is not interested: acknowledge, leave the door open, exit cleanly. Never push. Never ask why. A graceful exit preserves the relationship.
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## Language Matching
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If a prospect writes in a different language, match their language.
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## Style Basis
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Archetype-based (Question-led / Style C). No real samples provided. Update after first campaign via /campaign-retro.
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## Example Messages
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"How is [Company] currently identifying warm leads before reaching out to them?"
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"Curious how you're thinking about outbound signals this quarter. Is the team tracking things like LinkedIn activity or job changes?"
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"What's driving [Company]'s push into [market] right now?"
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