Product Compass — PM Marketplace

64 skills and 35 commands across 8 plugins for Product Managers. Built for Claude Code and Claude Cowork, with skills compatible across AI coding assistants.

Based on The Product Compass Newsletter by Paweł Huryn.

Installation

Claude Cowork (recommended for non-developers)

1. Open Customize (bottom-left)
2. Go to Browse plugins → Personal → +
3. Select Add marketplace from GitHub
4. Enter: phuryn/pm-plugins

All 8 plugins install automatically. You get both commands (/discover, /strategy, etc.) and skills.

For a full walkthrough, see Claude Cowork: The Ultimate Guide for PMs.

Claude Code (CLI)

claude plugin add --marketplace phuryn/pm-plugins

Other AI assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands (/slash-commands) are Claude-specific.

Tool	How to use	What works
Gemini CLI	Copy skill folders to .gemini/skills/	Skills only
Cursor	Copy skill folders to .cursor/skills/	Skills only
Codex CLI	Copy skill folders to .codex/skills/	Skills only
Kiro	Copy skill folders to .kiro/skills/	Skills only

# Example: copy all skills for Gemini CLI
for plugin in pm-*/; do
  cp -r "$plugin/skills/"* ~/.gemini/skills/ 2>/dev/null
done

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Skills and Commands

Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task. Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. Some skills also work as reusable foundations that multiple commands share.

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /discover chains four skills together: brainstorm-ideas → identify-assumptions → prioritize-assumptions → brainstorm-experiments.

Commands use skills. Some skills serve multiple commands. Some skills (like prioritization-frameworks or opportunity-solution-tree) are standalone references that Claude draws on whenever relevant — no command needed.

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Plugins

1. pm-product-discovery

Continuous product discovery: ideation, experiments, assumption testing, feature prioritization, Opportunity Solution Trees, and customer interviews. Based on the work of Teresa Torres (Continuous Discovery Habits) and Dan Olsen (The Lean Product Playbook).

Skills (13):

• brainstorm-ideas-existing — Multi-perspective ideation for existing products (PM, Designer, Engineer)
• brainstorm-ideas-new — Ideation for new products in initial discovery
• brainstorm-experiments-existing — Design experiments to test assumptions for existing products
• brainstorm-experiments-new — Design lean startup pretotypes for new products (Alberto Savoia)
• identify-assumptions-existing — Identify risky assumptions across Value, Usability, Viability, and Feasibility
• identify-assumptions-new — Identify risky assumptions across 8 risk categories including Go-to-Market, Strategy, and Team
• prioritize-assumptions — Prioritize assumptions using an Impact × Risk matrix with experiment suggestions
• prioritize-features — Prioritize a feature backlog based on impact, effort, risk, and strategic alignment
• analyze-feature-requests — Analyze and categorize customer feature requests by theme and strategic fit
• opportunity-solution-tree — Build an Opportunity Solution Tree (Teresa Torres) — outcome → opportunities → solutions → experiments
• interview-script — Create a structured customer interview script with JTBD probing questions
• summarize-interview — Summarize an interview transcript into JTBD, satisfaction signals, and action items
• metrics-dashboard — Design a product metrics dashboard with North Star, input metrics, and alert thresholds

Commands (5):

• /discover — Full discovery cycle: ideation → assumption mapping → prioritization → experiment design
• /brainstorm — Multi-perspective ideation (ideas|experiments × existing|new)
• /triage-requests — Analyze and prioritize a batch of feature requests
• /interview — Prepare an interview script or summarize a transcript (prep|summarize)
• /setup-metrics — Design a product metrics dashboard

2. pm-product-strategy

Product strategy, vision, business models, pricing, and macro environment analysis. Covers the full strategic toolkit from vision crafting through competitive landscape scanning.

Skills (11):

• product-strategy — Comprehensive 9-section Product Strategy Canvas (vision → defensibility)
• product-vision — Craft an inspiring, achievable, and emotional product vision
• value-proposition — 6-part JTBD value proposition (Who, Why, What before, How, What after, Alternatives)
• lean-canvas — Lean Canvas business model for startups and new products
• business-model — Business Model Canvas with all 9 building blocks
• monetization-strategy — Brainstorm 3–5 monetization strategies with validation experiments
• pricing-strategy — Pricing models, competitive analysis, willingness-to-pay, and price elasticity
• swot-analysis — SWOT analysis with actionable recommendations
• pestle-analysis — Macro environment: Political, Economic, Social, Technological, Legal, Environmental
• porters-five-forces — Competitive forces analysis (rivalry, suppliers, buyers, substitutes, new entrants)
• ansoff-matrix — Growth strategy mapping across markets and products

Commands (4):

• /strategy — Create a complete 9-section Product Strategy Canvas
• /business-model — Explore business models (lean|full|value-prop|all)
• /market-scan — Macro environment analysis combining SWOT + PESTLE + Porter's + Ansoff
• /pricing — Design a pricing strategy with competitive analysis and experiments

3. pm-execution

Day-to-day product management: PRDs, OKRs, roadmaps, sprints, retrospectives, release notes, pre-mortems, stakeholder management, user stories, and prioritization frameworks.

Skills (15):

• create-prd — Comprehensive 8-section PRD template
• brainstorm-okrs — Team-level OKRs aligned with company objectives
• outcome-roadmap — Transform a feature list into an outcome-focused roadmap
• sprint-plan — Sprint planning with capacity estimation, story selection, and risk identification
• retro — Structured sprint retrospective facilitation
• release-notes — User-facing release notes from tickets, PRDs, or changelogs
• pre-mortem — Risk analysis with Tigers/Paper Tigers/Elephants classification
• stakeholder-map — Power × Interest grid with tailored communication plan
• summarize-meeting — Meeting transcript → decisions + action items
• user-stories — User stories following the 3 C's and INVEST criteria
• job-stories — Job stories: When [situation], I want to [motivation], so I can [outcome]
• wwas — Product backlog items in Why-What-Acceptance format
• test-scenarios — Test scenarios: happy paths, edge cases, error handling
• dummy-dataset — Realistic dummy datasets as CSV, JSON, SQL, or Python
• prioritization-frameworks — Reference guide to 9 prioritization frameworks (Opportunity Score, ICE, RICE, MoSCoW, Kano, etc.)

Commands (10):

• /write-prd — Create a PRD from a feature idea or problem statement
• /plan-okrs — Brainstorm team-level OKRs
• /transform-roadmap — Convert a feature-based roadmap into outcome-focused
• /sprint — Sprint lifecycle (plan|retro|release)
• /pre-mortem — Pre-mortem risk analysis on a PRD or launch plan
• /meeting-notes — Summarize a meeting transcript into structured notes
• /stakeholder-map — Map stakeholders and create a communication plan
• /write-stories — Break features into backlog items (user|job|wwa)
• /test-scenarios — Generate test scenarios from user stories
• /generate-data — Create realistic dummy datasets

4. pm-market-research

User research and competitive analysis: personas, segmentation, journey maps, market sizing, competitor analysis, and feedback analysis.

Skills (7):

• user-personas — Create refined user personas from research data
• market-segments — Identify 3–5 customer segments with demographics, JTBD, and product fit
• user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs
• customer-journey-map — End-to-end journey map with stages, touchpoints, emotions, and pain points
• market-sizing — TAM, SAM, SOM with top-down and bottom-up approaches
• competitor-analysis — Competitor strengths, weaknesses, and differentiation opportunities
• sentiment-analysis — Sentiment analysis and theme extraction from user feedback

Commands (3):

• /research-users — Build personas, segment users, and map the customer journey
• /competitive-analysis — Analyze the competitive landscape
• /analyze-feedback — Sentiment analysis and segment insights from user feedback

5. pm-data-analytics

Data analytics for PMs: SQL query generation, cohort analysis, and A/B test analysis.

Skills (3):

• sql-queries — Generate SQL from natural language (BigQuery, PostgreSQL, MySQL)
• cohort-analysis — Retention curves, feature adoption, and engagement trends by cohort
• ab-test-analysis — Statistical significance, sample size validation, and ship/extend/stop recommendations

Commands (3):

• /write-query — Generate SQL queries from natural language
• /analyze-cohorts — Cohort analysis on user engagement data
• /analyze-test — Analyze A/B test results

6. pm-go-to-market

Go-to-market strategy: beachhead segments, ideal customer profiles, messaging, growth loops, GTM motions, and competitive battlecards.

Skills (6):

• gtm-strategy — Full GTM strategy: channels, messaging, success metrics, and launch plan
• beachhead-segment — Identify the first beachhead market segment
• ideal-customer-profile — ICP with demographics, behaviors, JTBD, and needs
• growth-loops — Design sustainable growth loops (flywheels)
• gtm-motions — Evaluate GTM motions and tools (product-led, sales-led, etc.)
• competitive-battlecard — Sales-ready battlecard with objection handling and win strategies

Commands (3):

• /plan-launch — Full GTM strategy from beachhead to launch plan
• /growth-strategy — Design growth loops and evaluate GTM motions
• /battlecard — Create a competitive battlecard

7. pm-marketing-growth

Product marketing and growth: marketing ideas, positioning, value proposition statements, product naming, and North Star metrics.

Skills (5):

• marketing-ideas — Creative, cost-effective marketing ideas with channels and messaging
• positioning-ideas — Product positioning differentiated from competitors
• value-prop-statements — Value proposition statements for marketing, sales, and onboarding
• product-name — Product name brainstorming aligned to brand values and audience
• north-star-metric — North Star Metric + input metrics with business game classification

Commands (2):

• /market-product — Brainstorm marketing ideas, positioning, value props, and product names
• /north-star — Define your North Star Metric and supporting input metrics

8. pm-toolkit

PM utilities beyond core product work: resume review, legal documents, and proofreading.

Skills (4):

• review-resume — PM resume review and tailoring against 10 best practices (XYZ+S formula, keywords, structure)
• draft-nda — Non-Disclosure Agreement with jurisdiction-appropriate clauses
• privacy-policy — Privacy policy covering GDPR/CCPA compliance
• grammar-check — Grammar, logic, and flow checking with targeted fixes

Commands (5):

• /review-resume — Comprehensive PM resume review
• /tailor-resume — Tailor a resume to a specific job description
• /draft-nda — Draft an NDA
• /privacy-policy — Draft a privacy policy
• /proofread — Check grammar, logic, and flow

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How Commands Chain Together

Commands are designed to flow into each other, matching the PM workflow:

/strategy → /business-model → /pricing
     ↓
/discover → /brainstorm → /write-prd → /write-stories → /sprint plan
     ↓              ↓           ↓
/interview    /triage-requests  /pre-mortem
     ↓
/research-users → /analyze-feedback
                       ↓
/plan-launch → /growth-strategy → /battlecard
     ↓
/market-product → /north-star → /setup-metrics

After any command completes, it suggests relevant next commands — just follow the prompts.

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About

These plugins are based on "The Ultimate ChatGPT Prompts Library for PMs (55)" from The Product Compass Newsletter, rewritten for the Claude plugin architecture with commands, skills, and Cowork integration.

Product Compass is a newsletter for Product Managers covering product strategy, discovery, AI for PMs, and hands-on frameworks.

License

MIT — see LICENSE.