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pm-skills/pm-execution/commands/stakeholder-map.md
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Pawel Huryn 77dbdfa1b9 v1.0
2026-03-02 00:36:23 +01:00

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---
description: Map stakeholders on a Power × Interest grid and create a tailored communication plan
argument-hint: "<project, initiative, or launch>"
---
# /stakeholder-map -- Stakeholder Mapping & Communication Plan
Identify all stakeholders for a project, map them by influence and interest, and generate a communication plan that ensures the right people get the right information at the right time.
## Invocation
```
/stakeholder-map New analytics platform launch
/stakeholder-map Pricing model change affecting all customers
/stakeholder-map [upload a project brief or org chart]
```
## Workflow
### Step 1: Understand the Initiative
Ask:
- What is the project or initiative?
- What phase is it in? (planning, building, launching, post-launch)
- Who are the obvious stakeholders you already know about?
- Are there any politically sensitive dynamics to be aware of?
### Step 2: Identify Stakeholders
Brainstorm stakeholders the user might not have considered:
- **Internal**: Engineering, Design, QA, Data, Legal, Finance, Marketing, Sales, Support, Leadership
- **External**: Customers, partners, vendors, regulators, board members
- **Often missed**: Adjacent teams, on-call engineers, customer success, documentation team
### Step 3: Map to Power × Interest Grid
Apply the **stakeholder-map** skill:
Place each stakeholder in a quadrant:
```
HIGH INTEREST
KEEP SATISFIED │ MANAGE CLOSELY
(High Power, │ (High Power,
Low Interest) │ High Interest)
──────────────────────┼──────────────────────
MONITOR │ KEEP INFORMED
(Low Power, │ (Low Power,
Low Interest) │ High Interest)
LOW INTEREST
```
### Step 4: Generate Communication Plan
```
## Stakeholder Map: [Initiative]
### Stakeholder Grid
| Stakeholder | Role | Power | Interest | Quadrant | Stance |
|------------|------|-------|----------|----------|--------|
### Communication Plan
#### Manage Closely (High Power, High Interest)
| Stakeholder | Channel | Frequency | Content | Owner |
|------------|---------|-----------|---------|-------|
#### Keep Satisfied (High Power, Low Interest)
| Stakeholder | Channel | Frequency | Content | Owner |
|------------|---------|-----------|---------|-------|
#### Keep Informed (Low Power, High Interest)
| Stakeholder | Channel | Frequency | Content | Owner |
|------------|---------|-----------|---------|-------|
#### Monitor (Low Power, Low Interest)
[Minimal communication — include in broad updates only]
### Potential Conflicts
[Where stakeholder interests may clash — with mitigation strategies]
### Escalation Path
[Who to go to when decisions are blocked]
### RACI Matrix
| Decision Area | Responsible | Accountable | Consulted | Informed |
|--------------|-------------|-------------|-----------|----------|
```
Save as markdown.
### Step 5: Offer Next Steps
- "Want me to **draft the first stakeholder update** for the 'Manage Closely' group?"
- "Should I **create a meeting prep brief** for key stakeholder conversations?"
- "Want me to **set up a communication cadence** as a recurring checklist?"
## Notes
- The "Manage Closely" quadrant is where PMs spend most of their political capital — get these relationships right
- "Stance" (supportive, neutral, resistant) helps prioritize where to invest relationship-building effort
- Don't forget downstream stakeholders: support, docs, and sales enablement teams are often surprised by launches
- Update the map as the project evolves — stakeholder interest shifts with project phase