linkedin_skills/context/brand-voice.md

Brand Voice Profile

Language

Default: English

Outreach Goal

Start a relevant conversation with qualified prospects and move to a short discovery call when fit is clear.

What This Voice Sounds Like

Direct and specific. Signal-first, no generic flattery, no hard pitch in first touch. Messages should feel written for one person, not copied for many.

Sentence Patterns

• Start with an observation tied to role or recent signal.
• Keep 2-3 short sentences.
• Ask at most one question.

Opening Style

Use role/company context immediately. Example: "Noticed your work on growth at [Company] and your focus on [signal]."

Question Rules

• Max questions per message: 1
• Question style: one low-friction, open-ended question

Phrases to Use

• "noticed your work on..."
• "curious how you're approaching..."
• "open to a quick exchange?"

Phrases to Never Use

• "I came across your profile" (generic)
• "just checking in" (no value)
• "circle back" (template language)

Formatting Rules

• Message length: under 300 characters
• No em dash
• No line breaks in one message
• No immediate CTA to book in the first touch