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xx254
41 lines
1.1 KiB
Markdown
41 lines
1.1 KiB
Markdown
# Brand Voice Profile
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## Language
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Default: English
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## Outreach Goal
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Start a relevant conversation with qualified prospects and move to a short discovery call when fit is clear.
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## What This Voice Sounds Like
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Direct and specific. Signal-first, no generic flattery, no hard pitch in first touch.
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Messages should feel written for one person, not copied for many.
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## Sentence Patterns
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- Start with an observation tied to role or recent signal.
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- Keep 2-3 short sentences.
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- Ask at most one question.
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## Opening Style
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Use role/company context immediately.
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Example: "Noticed your work on growth at [Company] and your focus on [signal]."
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## Question Rules
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- Max questions per message: 1
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- Question style: one low-friction, open-ended question
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## Phrases to Use
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- "noticed your work on..."
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- "curious how you're approaching..."
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- "open to a quick exchange?"
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## Phrases to Never Use
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- "I came across your profile" (generic)
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- "just checking in" (no value)
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- "circle back" (template language)
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## Formatting Rules
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- Message length: under 300 characters
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- No em dash
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- No line breaks in one message
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- No immediate CTA to book in the first touch
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